Brandon Hopkins
About
My Experience
I'm a data analyst currently working at General Motors, where I support a number of different teams ranging from Customer Experience to eCommerce. I am currently the lead web analyst for all website experiences, but also frequently support the mobile app, customer onboarding, and account teams. During my time at GM, I have delivered insights that helped drive business growth and resulted in a 30% increase in mobile app monthly active users, a 21% increase in onboarding engagement, and a 13% increase in mobile onboarding purchases!
I am skilled in a variety of tools including SQL, Power BI, Adobe Analytics, and Heap, and also have a background in mechanical engineering. My engineering background has prepared me to be able to solve complex problems with creative solutions, and that experience translates really well into the field of data analytics.
Personal Life
I love spending time with family and friends, and am always up for an adventure and trying new things (fun fact - I've been both shark-cage diving and skydiving). Take a look at my Interests page to see more of my hobbies and interests!
Professional History
February 2023 - Present
Data Analyst
General Motors
· Created automated dashboards to monitor customer engagement with digital products and drive product growth, resulting in a 30% increase in mobile app monthly active users, a 21% increase in onboarding engagement, and a 13% increase in mobile onboarding purchases.
· Established consistent data governance, defined KPI’s across multiple websites/experiences, and developed dashboards to monitor and report health of the Account and eCommerce sites, which generate over $1.9M in revenue each month, to leadership teams.
· Analyzed the customer journey and behaviors of over 200K new customers each month, and shared findings on digital engagement, customer pain points, and customer satisfaction / NPS with product team stakeholders to improve the onboarding and overall customer experience.
· Developed a dashboard to bring visibility to business and product team leaders that mobile onboarding OnStar purchases generated over $50K per month. Baseline revenue reporting for that specific digital product was previously nonexistent.
·Created a metric for identifying and quantifying “lost” customers in the web experience, monitored the metric over time and collaborated with web design teams to implement A/B tests and design changes to improve the usability of the site.
Sept. 2021 - February 2023
Product Development Engineer
Molex
· Developed business unit dashboards that tracked project status, timing, and KPI’s which improved overall business unit performance and efficiency.
· Facilitated a pilot program for company-wide transition to new DFMEA software, led cross-functional implementation efforts and automated a report that tracked project activities and status.
May 2016 - Sept. 2021
Design Engineer
Yazaki North America
· Performed predictive analysis using engineering software to optimize component performance, resulted in the first business opportunity for Yazaki in North America to manufacture stamped & formed FAKRA cable assemblies.
May 2015 - Sept. 2015
Engineer Assistant (Internship)
FEV North America
· Delivered presentations to engineering and business stakeholders that identified faults in light-duty diesel vehicles, results were used to optimize engine calibration and reduce vehicle emissions.